Diagnostic Design

Jun 8, 2010
Clever Little Bag for Puma

Category: (Work) (General)

San Francisco designer Yves Béhar of Fuseproject has created eco-friendly packaging for footwear brand Puma that is half bag and half box.

Called Clever Little Bag, the product consists of a recyclable heat-woven bag and a flat-pack cardboard tray that provides structure.

This new product uses 65% less cardboard than a standard shoe box, has no laminated printing and does not contain tissue paper.

The following information is from Fuseproject:

Bye Bye Shoebox, Hello Clever Little Bag
For the last 21 months we have been thinking about shoeboxes: how to fold them, how to ship them and how to reduce them. In the end, we decided to get rid of them altogether because along the way we discovered a new design solution….a “clever little bag”.

 Why so clever? By providing structure to a cardboard sheet, the bag uses 65% less cardboard than the standard shoe box, has no laminated printing, no tissue paper, takes up less space and weighs less in shipping, and replaces the plastic retail bag. Now happy Puma customers will take home the clever little one instead. Oh, and that little bag is non-woven which means less work and waste (it is stitched with heat), and after accompanying you in your suitcase wherever you may go, our little friend is even recyclable.

With our “clever little bag”, Puma kicks-off the next pivotal phase of its’ sustainability program. The tens of millions of shoes shipped in our bag will reduce water, energy and diesel consumption on the manufacturing level alone by more than 60% per year. In other words: approximately 8,500 tons less paper consumed, 20 million Megajoules of electricity saved, 1 million liters less fuel oil used and 1 million liters of water conserved. During transport 500,000 liters of diesel is saved and lastly, by replacing traditional shopping bags the difference in weight will save almost 275 tons of plastic. 

That such a little bag can have such a big impact…you can see why we called it clever.

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