Diagnostic Design

Jun 4, 2010
KeTech Exhibition Design

KeTech wanted to do something a little different for this years RailTech Expo at the NEC, so we decided to go for a complete bespoke cardboard backdrop which would mask the boring shell scheme space they had been allocated. In previous years they had just used roller banners or pop-up displays that had little visual impact, the printed 1metre by 2.4metre panels join together forming one large image which can be used to display whatever you choose.

I used bold imagery along the back wall, with bubbles outlining their services and on the side panel was case studies and a customer list.

The great thing about the new stand is that it folds down into small, managble panels and as it is made from honeycomb cardboard it weighs next to nothing, which meant it can be folded away by the sales team, put in the boot of a car and taken back to the office.

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