THREE SIX SIX
Logo and Brand Identity
THREE SIX SIX is a cocktail bar in Battersea and Earlsfield, London. Working alongside Gertrude & Ivy (their marketing and social agency) we set about updating their brand to reflect their offering. With over 56 unique cocktails designed inhouse and over 200 spirits from all over the world, they needed a brand that matched the quality of their offering and showcased them to a new audience that may not have visited before. After a research (drinking cocktails) and consultation (sitting in the bar talking to customers the owners and bar staff, whilst drinking), we changed their name from Bar 366 to THREE SIX SIX and devised a logo mark that would work across all of the different applications.
A brand guidelines was produced to ensure consistency, and then we set about updating the tired exteriors, signage, menus and promotional litertaure, with an eye-catching and mature look. The simplistic butterfly logo was created to offset the eclectic interiors of the bars and the complex, mouth watering flavours and ingredients that make up their cocktails. Interestigly butterflies live on a diet of liquid (nectar) only.