Summer Litter Campaign
Environment Protection Authority (EPA) Victoria is Melbourne's environmental regulatory body. As part of my work with Icon.Inc we devised and ran their first ever Summer Litter campaign which was a state wide. It was design to encourage Victorians that it was their responsibility to 'Stop litter where it starts' and look after their beautiful habitat.
The campaign's centre piece and media launch revolved around a giant perspex box filled with the amount of litter that is found on the streets of Melbourne in just one day. The campaign was also supplemented with radio, outdoor advertising, a micro-site and an on-going PR campaign. It was the most successful campaign the EPA had ever run, and is now a yearly campaign run around Australian summer time.