Branding and Website Design
Instant Home approached me in 2014 to re-brand them and design a new website. Instant Home are a furniture hire company that hires furniture out to people relocating, letting agents, property staging companies and even the TV and film industry. There unique selling point is that as well as standised packs you can pick and mix your very own furniture package from over 1000 products.
After extensive consultation to uncover their business requirements I was able to develop a brand that was positioned to appeal to both a B2B and B2C audience. We created a logo mark that was simple, elegant and recongnisable, alongside a modern colour pallete that was both eyecatching and classy.
Once the brand was created we set-up the website project, we ran a number of workshops to nut out user journeys and customer personas, mapping a documenting this before going onto wireframes meant no stone was left un-turned. We created extensive wireframes for each page, before testing and refining. Once signed off we applied the brand to the site to bring it to life, with over 1000 products the site needed a user interface that was easy to navigate, and made the user journey as seamless as possible. Once approved the site build was pain free with all of the work that had been done upfront, the site is built using a highly customised Wordpress CMS.
Once the website was live, orders increased along with enquiry and Instant Home continue to build their market share.