Return to Work Campaign
WorkSafe Victoria (Australia) is the local regulator of safety in the work place. During my time at Icon.Inc we devised a campaign to promote the 'safe' return to work after a lay off due to a workplace injury. To engage members of public, we placed a man (Pete) in a box on Melbourne's busiest commuter train station for week. During which time he was helped back to full health by his support team; including doctors, physiotherapists, family, work colleagues and his WorkSafe return to work coordinator.
Each interaction was broadcast out to the on-lookers and caused quite a stir amongst commuters, creating awareness throughout the city.